[Sabah] Assistant Brand Manager

Carlsberg Brewery (M) Berhad


Carlsberg Malaysia is a dynamic brewer that brings people together with its portfolio of international and premium beer brands. We brand as many, but stand as one, and constantly raise the bar. We don’t stop at just brewing great beer. We brew a greater future – for our consumers and customers, our communities, and our people. This passion will continue to burn and keep us thirsty.

As we continue to develop our regional businesses and robust brand portfolio, we invite individuals with great passion to join us for the job opportunity stated below:


Assistant Brand Manager
Sabah – Kota Kinabalu


An influential position in the brand marketing team to drive strategic initiatives that will contribute and strengthen the company’s brands position in East Malaysia. With Entrepreneur instincts, the candidate will need to identify gaps and opportunities to develop products and build the value of our brands that will contribute to the overall business goals of the organization. He/she will also oversee the development and implementation of commercial strategies and undertake creative marketing initiatives to enhance the market presence of our brands.


  • Contribute to the preparation of the annual marketing vision/objectives/strategy
  • Budget preparation and development  of the annual brand plans
  • Develop a strategy/plan on own brands for every element in the marketing-mix (media, price, distribution, sponsorship, promotion and creative/advertising development strategy)
  • Work closely with Trade Marketing and Sales team on promotion strategy and implementation
  • Ensure the development of creative PR-initiatives in cooperation with Corporate Communication and/or external partners
  • Pick-up on and analyze the consumer reactions and results of initiated brand marketing activities and ensure corrective action if targets are not met
  • Ensure that consumer research/insights, experience and results of marketing initiatives are collected, analyzed and communicated to relevant parties internally/externally
  • Continuously optimize all processes regarding brand marketing activities and expenditures
  • Ensure that all suppliers observes our brand guidelines and “tone-of-voice”
  • Participate in relevant outgoing activities (e.g. market visits, press meetings, events etc)



  • Minimum a Bachelors degree in Marketing, Economics or Business Administration preferably from a reputable University
  • Minimum 2-3 years experience within brand/marketing management in FMCG
  • Strong communication & presentation skills
  • Ability to bridge the span between strategic thinking and operational understanding/ implementation
  • Effective, positive and motivating leadership style
  • Reasonable experience of working together with advertising, media and promotion agencies
  • Proactive  and capable of working structured and prioritize between assignments
  • Action-oriented, persistent and capable of implementing change
  • Sound commercial/business understanding
  • High work capacity and team-orientation
  • Positive attitude towards beer
  • Strong conceptual skills with an eye for detail and alert in grasping business issues
  • Possess good interpersonal skills, positive attitude and pleasant outgoing personality
  • Highly computer literate, with flair for web marketing


We offer competitive compensation package and attractive fringe benefits to the right candidate. We also provide training and career growth opportunities. Interested candidates are invited to apply online.


(Only short listed candidates will be notified)

Permohonan melalui http://adf.ly/DUgc1

Tarikh Tutup Permohonan: 04/11/2012



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